PRODUCTS AND SERVICES Essay Example | Topics and Well Written Essays - 1000 words

PRODUCTS AND SERVICES - Essay Example Cloon Kleen is trying to look for cost effective ways in which it can efficiently market itself and gain competitive advantage. Differentiation has immensely helped the company in retaining its customers due to the uniqueness of their products’ scent. Cloon Kleen’s has had high number of loyal customers, which is approximately 80% due to the uniqueness of their products to their customers who are majorly women of age between 25 and 50. The company has also adopted their own line of body care products due to high differentiation strategy they employee in their products. Cloon Keen uses three different perfumes to create fragrances which are of very high quality and do have authentic aroma that do not smell strange. The company uses print media which shows colored picture of their products thus promoting the products. A fashion magazine which adds value to the products by associating it with other fashion designs advertised in the same magazine. The company has adopted br anding and packaging of its kind that is very attractive to their customers. The branding is unique and very beautiful thus attracting many customers especially women who are greatly attracted by colors. The company also believes in verbal interaction with their customers that help them improve on the quality of their products through their customers’ suggestion. ... How it should Be Positioned Relative to Pertinent Competitors The company should further diversify in manufacturing more products with variety of attractive fragrance combined with beautiful packaging and marketing to gain competitive advantage. Changes Required For a Better Positioning The company should embark on thorough marketing, promotion and slightly lower the prices of their products to gain competitive advantage. The company may as well use application or use strategy by manufacturing different products for different occasions and times such as romantic scented candles for lovebirds’ gifts and cool scented products for summer seasons. Another great strategy is connecting the products with the users such as classic scented products for the rich. It is also important to design products that are consumer friendly by having consumer in mind. What Is Lifestyle Brand? A lifestyle brand is a brand that tends to symbolize itself with a particular grouping or society for marke ting purposes. This strategy should not be adopted since it may hinder other potential consumers who are not incorporated in the group shun from buying the products. Electronic Media in Promotion Electronic media such as website blogging and other social media should be used to promote and market both the company and the products due to their ability to reach many people at the shortest time possible. The firm should be able to communicate with its customers freely and persuade them to buy their products, which should be well displayed on the firm’s electronic sites. The will further receive feedback from their customers via the electronic media which they will use in improving

The Crime of Computer Tampering Essay Example | Topics and Well Written Essays - 250 words

The Crime of Computer Tampering - Essay Example The first has to do with the fact that there was every evidence that the defendant used the computer program unauthorized. This part of the debate may not be as much argumentative as the second, which has to do with the intension with which the defendant shut the computer down even though that action of shutting the computer down destroyed important computer data. In the first instance, not much can be said in favor of the defendant because he was guilty of the count of not seeking permission. But as far as the law on computer tampering does not come clear on whether or not a person must break both parts of the law before the person could be charged, lawyers of the defendant could still have a lot to argue in court. They could for example ask for evidence that the defendant took his action intensionally and base on that to plead for him. With reference to the court not accepting the defense that the defendant was not guilty of altering the programs because he did not change them, very little could be said in the defendant’s favor because the law only determines the end result and not the means to the end. Actually, as far as the single action of shutting down the computer resulted in the destruction of some the functioning of the computer, there is no way such defense could be

Future Prospects for the Use of Monoclonal Antibodies Research Paper

Future Prospects for the Use of Monoclonal Antibodies - Research Paper Example Later, Behring suggested that active immunity could be produced in humans by a combination of diphtheria toxin and antitoxin serum (Llewelyn, Hawkins, Russell, 1992). However, it was Paul Ehrlich whose work made it possible to produce antiserum to diphtheria toxin on a mass scale. The side chain theory of toxicity was proposed by Ehrlich, according to which, â€Å"toxins mediated their effects on cells through preformed protein side chains and immunity arose because of overproduction of these side chains† (Llewelyn, Hawkins, Russell, 1992.) Cà ©sar Milstein and Georges Kà ¶hler, in 1975, managed to produce in vitro "custom-built" antibodies. They produced a hybridoma by fusing rodent antibody-producing cells with tumor cells from mice bone marrow. A hybridoma, provided with the correct nutrients, can grow indefinitely and divide to produce monoclonal antibodies (antibodies of a single type), on a large scale (Saldanha, 2000.) Five classes of immunoglobulin (Ig) are found in mammals: IgA, IgD, IgE, IgG, and IgM. In some select mammals, IgG and IgA are further subdivided into subclasses (isotypes) due to polymorphisms in the heavy chain (Lipman et al, 2005). The prototype antibody is IgG, which is a glycoprotein having a molecular weight of 150000 Dalton. The molecule has a Y shaped structure, consisting of two identical heavy chain-light chain heterodimers, that is linked together by a disulfide bridge. While the heavy chain comprises three constant immunoglobulins (Ig) domains and one variable (V) domain, the light chains consist of a single constant Ig domain and a single variable domain. The host defense mechanism is initiated by the antigen binding site (Fab) and the Fc region (fragment crystallizable) site (Llewelyn, Hawkins, Russell, 1992.) In order to effectively bind a wide range of antigens, there are numerous mechanisms which come into play.

Should English be the Official Language Term Paper

Should English be the Official Language - Term Paper Example The politicians have always avoided the issue and there has always been a silent agreement that English is the official language. Nevertheless, during the history, there have been a few moments where the debate gained significant attention and discussion. For example, it was in the year 1907 when President Roosevelt wrote, â€Å"We have room for but one language in this country, and that is the English language, for we intend to see that the crucible turns our people out as Americans, of American nationality, and not as dwellers in a polyglot boarding house† (Garcia, 2005). Furthermore, during the First World War, as an attempt to sideline the German language, along with removing the books in the German language from the libraries, people were feeling the need of one common language. However, over the past few years, this debate has gained momentum and experts fear that the issue of national language that is alien to the culture of the United States may tear the country apart, as it has done in many other nations in the world (Simpson, 2009). As of 2010, thirty states had adopted English as the official language with laws protecting the same. It is interesting here to note the struggle in the state of Arizona where English recently became the only official language with full force. ...   Nevertheless, in the year 2005, another bill regarding making English as the official language was passed by the legislature but the Governor vetoed it. Finally, it was during the fall of 2010 when the struggle of the campaigners in Arizona bore fruit and English once again became the only official language of the state. A national language is very much like a national flag or a national anthem whose sole purpose is to protect the identity of the nation. Furthermore, the national language is symbolic of the nation and their culture and considering the diverse cultures in the United States, English as the official language will allow these diverse people to develop a sense of identity and association with their culture and country through the language (Cummins, 2000). Important here to note is that by making English as the national language, the country will save billions, if not trillions, every year from the money spent in the educational system. The governments spend a huge sum of money in order to improve the reading and speaking skills of students who are non-native speakers. In fact, for many years, this has remained a weak spot of our educational system. Making English as the official language will help the governments save the money spent on reading bills, translations and teaching more than one languages at schools (Simpson, 2009). Opponents of the current stance believe that by making English as the official language, one would suppress the other languages and the native languages of the immigrants thus making them lose the part of their culture. However, the same is not true.

Company Law Essay Example | Topics and Well Written Essays - 1750 words - 1

Company Law - Essay Example In recent years, UK government measures increasingly impinge on privacy. This was after the enactment of the Regulation of Investigatory Powers (RIP) Act of 2000 that has granted more powers to the UK government to intercept different kinds of information. The main reason for the enactment of the RIP Act was to ensure that security and law enforcement agencies in the UK had enough powers granted to them, so as to be able to do their jobs effectively, especially with the growth of new technologies that have raised security concerns. With this, it is clear that â€Å"the UK views cyber attacks against individuals and corporations as civil and criminal issues that can be handled accordingly.†4 However, the act has profound effects on organizations and investors associated with the UK. Consequently, there have been concerns raised over the regulation of such powers and the fact that most investors and shareholders would prefer to only have very little of their information intercep ted and disclosed. Regulation of Investigatory Powers (RIP) Act of 2000 This act incorporates monitoring and interception of communications. â€Å"RIP dictates that every electronic communication has to be sent to the Government Technical Assistance Center (GTAC).†5 In the case that a warrant for the disclosure of information is issued, the person whom protected material is addressed to is required to disclose the information. Investigatory powers covered by the act include the obtaining of communication data, the interception of communications, hidden surveillance in particular operations, intrusive surveillance, legal right to encrypted information, and the use of undercover officers, informants, and agents.6 Under the RIP Act of 2000, all Internet Service Providers are required to intercept all communications data created, sent, or transmitted through the United Kingdom’s networks, and route it to the Government Technical Assistance Center. The RIP Act 2000 supports tipping-off of employers and companies by employees. Upon request by the government of the UK, any company official is required to surrender any requested information, and the law bares him or her from informing anyone about such an action, including the security staff, senior management, and employers.7 There are punishments for those who violate tipping-off regulations by informing others that they have disclosed private information, and such offenders get up to five years imprisonment. International companies and stakeholders associated with the UK are very uncomfortable with this law, since they might operate assuming that they hold secure company information, while the UK may have gotten well aware about it through interception. Impacts of the Regulation of Investigatory Powers (RIP) Act of 2000 The United Kingdom’s RIP Act 2000 is a great invasion of privacy for different parties. This is because the act allows interception of internet communications, gives legal right s to access of encrypted information, and allows surveillance. Companies and individuals are required by the UK

Information and Librarians in the Digitial Age Personal Statement

Information and Librarians in the Digitial Age - Personal Statement Example I have always had faith in myself and in God to do what is best for me throughout my life. I had worked for the library during my high school and college years, starting as a page. My interest in libraries began here that while I was shelving books and skimming through the pages, I discovered the love for books and reading. My longevity with one organization has taught me to work as a team player, to communicate constructively, exhibit flexibility, handle problems and show commitment. Some strength I possess is that I am an energetic, highly motivated person which I think can make me survive the rigors of graduate work. I am a self-starter, who is able to take on new challenges. In order to achieve common goals, I am able to work well with others. My short-term goal is providing the best care for my son, Nasir. My family is very supportive of my going to graduate school, especially since I will be the first female from either side to attain a master's degree. My long-term dream has been to pursue a Master's degree in the Library field. My goal has been to learn a lot from my supervisors and co-workers on how libraries work throughout the years. I have always felt I would be a good leader and teacher. I have worked in the library field for eights years. I have loved libraries since I was a little girl, always looking up information. This love continued in college, where I worked as a page at DeKalb County Public Library, Decatur, Georgia. I wanted to be around books as much as possible. I enjoy library work because I have access to all the information in the world at my fingertips, in both print and electronic form. I learn something new every day, and Iinteract with people of all ages and from all walks of life. I use my interviewing and teaching skills, and I have learned indispensable computer skills as a bonus. Librarianship has been a good fit for me. What I like best about being a librarian is helping people use the library resources. I try to be outgoing by establishing eye contact with patrons and asking them if they need assistance. There is so much to teach the public about libraries, and there are so many resources available. From finding a book on the shelf to using the Internet, people need help, but they often don't ask for it. The librarian has to be outgoing. As I am a graduate of Bachelor of Science Degree in Computer Information Systems, I discovered that working in a library is a lot of fun. My job gives me an opportunity to use my information seeking skills as well as to indulge my web publishing and instruction interests. I feel now is the right time to pursue my degree. I want to develop my educational background and continue working in the library field. In order to move ahead in my career, I would need to obtain a degree to reflect my skill in working in this field. If in order, the program at UNT will provide me with the comprehension I need to become a librarian. If admitted into the UNT program, I would like to pursue administration. The librarian of today is not like the librarian of yesterday due to the impact of technology that has transformed the profession. Where before there were just printed materials in the library, now information highways through the use largely of the Internet is largely what the student has to deal with. Public libraries are busy, vibrant community centers that are open days, nights, weekends and even some holidays.

Engineering and Construction. Four Categories of Construction Research Paper

Engineering and Construction. Four Categories of Construction - Research Paper Example Therefore, construction would encompass activities such as site clearance and preparation, excavation, and landscaping that are related to the construction work. Among the structures that are often constructed are buildings, walls, masts, towers, structural cable, bridges, highways, and telecommunication structures (Hornbostel, 1991). Moreover, public facilities, infrastructures, and underground works such as tunnels and pipelines are also some of the structures that are constructed. Depending on the activities and processes involved and the type of structure developed, construction is categorized into residential, industrial, engineering, and building construction (Auer et al., 2007). For instance, the industrial category of construction entails the installation of industrial plants and facilities such as oil refineries and sugar factories. On the other hand, the residential category of construction refers to the construction of family homes and other family projects. However, there are other minor categories of construction such as infrastructure, institutional, and pre-engineered categories of construction. A vital point to note is that each category of construction has specific requirements in terms of plans, designs, materials, and funding. This paper explores the four main categories of construction, which are residential, industrial, engineering, and building construction. ... Nevertheless, in situations where property owners are experienced and conversant with building construction, careful and detailed planning has always ensured positive outcome of building construction projects. In the building construction of commercial buildings, private or public procurement methodologies such as cost estimation, price negotiation, management contracting and design-build bridging are applied (Hornbostel, 1991). An important characteristic of building construction is that it entails the assembly of structures for the provision of shelters. The construction of building is in fact, an ancient activity that man has undertaken since time immemorial. The adverse effects of harsh climates on man are perhaps the origin of building construction since man had to moderate or eliminate these effects of climate. Building construction is thus a means by which man seeks to adapt to the environment. The different climatic zones that people inhabit on earth have led to the designing of different buildings by man. In addition, there are the economic aspects of building construction and design that have greatly influenced the building construction industry in the world. Just like any other economic products, building construction materials and products command certain ranges of prices/costs and values to customers or clients. The other economic or cost-related elements of building construction are the security systems and protection requirements. Most important in this regard is the physical security of a property. In recent times, it has become a necessity, due to the increased security technologies, for property owners and